Design for Identity changes how you work

Design is expression, a service, an act of creativity. But if designers design for everyone, how can there be so little diversity in the profession?

In this book, Jessica Bantom examines the implications of design in everyday life, from spaces and products to images and the fashion industry. She explores the concept of human-centered design that taps into an understanding of identity.

Actionable design methods
Cultural competence practices
Identity-centered thinking

Buy Now on Amazon

Buy Now on BN.com

Buy Now on Bookshop.org

Who this book is written for

Design for Identity speaks to those ready to move beyond surface-level inclusion. Whether you lead teams, teach the next generation, or shape culture through design, this book gives you what you need.

Design leaders and directors

Build teams and practices grounded in cultural competence.

Educators and design instructors

Teach students to design with intention and impact from day one.

In-house design teams

Create products and experiences that honor the people you serve.

What you will gain

    Six habits of culturally competent designers – Concrete methods you can apply immediately
  
    Words that matter – Talk about identity and design with clarity and respect
  
    Real life examples from real designers – See how others moved from intention to impact
  
    An expanded understanding of true human-centered design and an actionable framework to implement to evolve your design process and outcomes
  
    Insights and discussion guides to help individuals and teams make the mindset, environment, and behavior shifts to design in ways that honor humanity